Dawn Raid Music Signs California Based Film & Music Label, 454 Life, for New Zealand & Australia
454 Life Entertainment, an independent film and music label based in San Jose, California has signed an exclusive one year distribution and marketing deal with Dawn Raid Entertainment / Universal Music for New Zealand and Australia.
The new deal includes the release of compilation album As Real As It Gets, anchored by Samoan rapper Drew Deezy and respected Vietnamese MC Thai, with additional rights to upcoming solo albums and feature films starring 454 Life artists.
Bay area born and bred, but internationally know, 454 Life Entertainment started by executive producing the feature film The Chosen One starring Rob Schnieder (Deuce Bigalow, The Water Boy) before expanding their company to incorporate an urban music and publishing division headed by Executive Producer Chris Luu.
Success starts with a great team and the 454 Life roster is made up of flagship artists Drew Deezy, Thai, Nump Trump and IZ. As Real As It Gets, the debut album from the label, features intoxicating street anthems and club-ready bangers that have created a ground swell of attention online, culminating in over 10 million combined views of 454 life videos on YouTube.
“454 Life have established themselves quickly in the urban Polynesian market in California and we recognised they had a complimentary roster of artists that would fit right at home in New Zealand & Australia.” Says Andy Murnane, CEO of Dawn Raid Music. “The quality of their music is world class and the licensing and sync opportunities from the film division will help both 454 Life and Dawn Raid artists move into exciting new mainstream opportunities.”
Chris Luu, CEO of 454 Life comments, “In today’s evolving media environment we need to partner with people that understand the 454 movement and represent similar values and enthusiasm for the music. Dawn Raid are proven in the international field and have a strong team of people to help push 454 in these territories. We look forward to touring down under in the near future.”
With momentum on their side, an ever growing fan base and guest appearances from platinum US artists E-40, Glasses Malone (Cash Money), Freeway, Nipsey Hustle, Dem Hoodstarz and Bobby Valentino, the 454 Life movement is one to watch in 2011!