How to Write A Press Release - with Leonie Hayden (Rip It Up Magazine)

    • What is a press release?
    • How important is it to have a press release?
    • What are the do's and don'ts of writing a press release?
    • What makes a good press photo?
    • How do I structure a press release?
    • What are the benefits of having a publicist on board to help distribute a press release?
    • What if I don't have a publicist to aid me?