About SXSW

SXSW is the premier music conference/festival which sees 10,000 registrants descend on Austin to catch some of the 1,400 bands playing during the 4 days. The conference is based around showcases, which run for about 40 minutes per set, and bands from all over the world apply for a chance to play. SXSW is attended by many music professionals involved in all aspects of the industry: A&R scouts, managers, booking agents, lawyers etc are all there.