August 1st 2022
Following the outstanding success of the How To Make Money From Your Music seminar, the Music Managers Forum Aotearoa, with thanks to NZ On Air, Recorded Music NZ, APRA AMCOS, NZ Music Commission and Gisborne District Creative Communities are returning to Gisborne with the essential FREE Stage Two seminar, How to Market and Promote Your Music.

How musicians release and promote contemporary music has changed considerably in the last few of years, with an increased focus on digital platforms.  Over 70% of the New Zealand Music Industry income is from streaming, but an artist faces stiff competition, against all other artists, within the realms of the large worldwide digital stores and platforms. In order to cut through the noise, artists now need to be active across many promotional channels to drive awareness of their projects. With the majority of artists self releasing, it is important that managers and musicians learn these skills for the benefit of their independent releases. 
This not-to-be-missed seminar will cover avenues of releasing, marketing and promoting music including publicity, bio’s, press releases, tips for pitching to media, marketing, digital marketing, social media, playlists and radio airplay.
Speakers are:

Tama Waipara - Chief Executive/ Artistic Director - Te Tairāwhiti Arts Festival
Tana Tupai - Self-managed artist – Tomorrow People
Lisa Paris - CEO - The Label (Music Marketing and PR Specialists)
Jeff Newton - NZ On Air – Music Promoter - Platforms | Puoro Kaiwhakahau – Punaha Rorohiko                                   
‘How to Market and Promote Your Music’ FREE Seminar
Date: Wednesday, 24 August 2022
Venue: The Dome, 38 Childers Rd, Gisborne
Time: 5.30pm doors for 6.00pm start. Seminar finishes at 7.30pm
FREE ENTRY to all musicians, self-managed artists, music managers or anyone interested in the music industry but RSVP is essential.  Email to secure your seat.
Thanks to NZ On Air, Recorded Music NZ, APRA AMCOS, NZ Music Commission, Gisborne Council Creative Communities and the Music Managers Forum Aotearoa.



Te Tairāwhiti Arts Festival is a festival with a difference, one uniquely focused on inclusion, access and authenticity, and designed to use the arts to explore what it means to be of Te Tairāwhiti.


Tomorrow People With a goal to sit amongst the top tier of New Zealand musicians, TOMORROW PEOPLE achieved exactly that in less than 2 years since their birth in 2010. A decade later, they have cemented themselves in Aotearoa music history after releasing 3 full length albums, 2 EPs, 34 radio singles, 36 music videos and 5 music features with other artists. 2021 saw them release their 16-track album (titled “21”) and it spent over 20 consecutive weeks in the NZ Top 40 album charts. This body of work was the follow up to their 2018 EP “BBQ Reggae” that debuted at #1  knocking English superstar Ed Sheeran off the top spot. The group boasts a series of accolades including a Platinum plaque for their debut album ‘ONE’, 5x Gold plaque for various singles, and multiple music awards ranging from “Album of the Year” to “Best Group” to “People’s Choice”.


The Label represent a collection of independent labels in NZ (4AD, Rough Trade, XL Recordings, Matador, Young Turks, Secretly Canadian, Dead Oceans, Jagjaguwar and Sub Pop) and have delivered successful campaigns for Adele, SIA, Queens of the Stone Age, The xx, The National, Sharon van Etten and Radiohead.

The NZ artist roster includes Fat Freddys Drop, Nadia Reid, Don McGlashan, Reb Fountain, Don McGlashan and Unknown Mortal Orchestra.


NZ On Air Music fund the recording and promotion of single songs, multi-song projects and music videos to help connect great NZ songs with NZ audiences. Jeff Newton pitches NZ music to all of NZ’s radio stations and streaming services.


Music Managers Forum Aotearoa is the collective voice for music managers and self-managed artisits, both signed and independent. The MMF Aotearoa is an independent, non-profit trade association dedicated to helping grow artist manager businesses through education, networking and advocacy.

The MMF Aotearoa work towards a fairer, honest and more transparent music industry which operates with the highest of integrity in the interests of the artists our members represent.  We aim to represent the wide diversity of voices and backgrounds of music managers and their artists.


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