Creative Auckland Has Space to Play at Spark Lab

October 23rd 2014
Spark has announced that it is opening a new innovation and ideas workshop in Auckland's Britomart.

Spark has announced that it is opening a new innovation and ideas workshop in Auckland's Britomart. The purpose-built space, located in a floor of the historic Seafarers Building, will be open to everyone and will allow the community to get involved in the creation of new ideas, experiences, products and art.

Spark CEO for Home, Mobile and Business,
 Chris Quin, says Spark Lab will embody the newly rebranded company's "Never Stop Starting" philosophy.

"The past few years has seen an explosion of innovation and the arts in Auckland. Spark Lab is for the people leading that movement. We want to give them room to explore, create, and mentor those talented young people who are just starting out."

Each month Spark Lab will focus on a specific discipline with a series of curated events that 
will see leading figures giving inspirational talks, holding workshops, hosting seminars and running hack sessions.

The opening month will focus on music, with 20 curated events planned throughout November.

The music line-up ranges from show & tells by Fat Freddy's Drop Founder DJ Fitchie and hip hop star Che Fu to songwriting workshops, performances, and talks from local heavy hitters including Lorde's manager Scott McLaughlin and major record label heads.

Spark believes this up-close and personal access to mentors will be of huge benefit to young New Zealanders starting out in industries like fashion or film-making.

Quin emphasised that participation is not limited to industry newcomers or Spark customers.
"This is about bringing people together, so while we may have a few customer-only events, for the most part Spark Lab will be open to everyone"

In upcoming months Spark Lab will be focusing on fashion, art, technology, design, photography, film making and architecture.

Spark Lab is itself the result of a collaboration between Spark and Shine Limited. Tickets to Spark Lab events are available via a free online booking service at


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