Beck's Partners With the New Zealand Music Commission

April 23rd 2014
The New Zealand Music Commission and Beck's beer are proud to announce a new partnership that will see Beck's becoming a key sponsor, and the official beer of New Zealand Music Month 2014.

The New Zealand Music Commission and Beck's beer are proud to announce a new partnership that will see Beck's becoming a key sponsor, and the official beer of New Zealand Music Month 2014.

Pete Dick, Beck's New Zealand Brand Manager, says: "Beck's has always been a champion of the New Zealand music scene, and in the last few years we've focused strongly on providing support to emerging local talent. It's a natural progression for us to partner with the NZ Music Commission and combine our marketing efforts to promote up and coming Kiwi artists, and give them greater exposure."

"Beck's has a global affiliation with music and the arts. In New Zealand's competitive beer market, we like to provide our fans with unique content that allows for new discovery and a positive experience."

To launch the partnership, Beck's will be hosting ‘Beck's Sets', a series of gigs throughout NZ Music Month to amplify the profile of New Zealand's emerging musical talent. Beck's will also be working with ten handpicked local artists to commission and produce new exclusive tracks for local release.

"Beck's has some exciting activity planned that will promote these artists to New Zealand and potentially the world. We're hoping to give them a highly unique opportunity - watch this space," says Pete.

Cath Andersen Chief Executive of the NZ Music Commission says: "Our aim in NZ Music Month is to increase coverage celebrating music from New Zealand and the people who create it. This partnership with Beck's is a huge boost to our efforts and it'll be great to see the impact of the additional exposure Beck's provides to these artists. Beck's is a great fit with our target - it's serious about making a positive impact on the New Zealand music scene."

Beck's will be commissioning songs from:


Two Wolves
Ghost Wave
Doprah
Third3ye
Lawrence Arabia
Janine & The Mixtape
The Phoenix Foundation
Ash Graham
Little Bark
SuperVillansRMC

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