Outward Sound Receipients Round 4 2022

February 28th 2023


Outward Sound provides assistance for market development initiatives, encouraging and supporting the entry of New Zealand music and musicians into global markets. New Zealand music industry practitioners (artists, managers etc.) and firms (record companies and associated businesses) can apply for assistance through the programme for a range of international market development activities including:


           Market visits

           In-market representation

           Publicity and promotion

           Marketing materials

           Showcases, trade fairs and other events


The Outward Sound programme is implemented and managed by the New Zealand Music Commission. It is inclusive of music from all genres, styles and niches and applicants may target the international markets that are appropriate to them. Bands, composers, songwriters, producers, and solo artists - at different stages of international market development - are able to access the programme. The foundations of the programme are research, collaboration, network development and information sharing.


For further information visit: http://nzmusic.org.nz/international/


Outward Sound is pleased to announce the fourth round of grant recipients for 2022.

Fifteen International Music Market Development grants were awarded this round:


The Veils

11-date UK/EU tour in support of the release of their album ...And Out of the Void Came Love via record label Ba Da Bing Records.

Mitch James

32-date world tour supporting UK artist, Calum Scott, and in support of the release of his new album Patience via Sony Music.


Showcase at SXSW 2023 followed by a 6-date North American tour.

Lil Bubblegum

4-date Australian tour supporting UK artist Arrdee.

House of Shem

6-date Australian tour supporting UB40 and further 3 Australian dates with a touring reggae festival in 2023.



Showcases in and around SXSW 2023.

Na Noise

7-date Australian tour.


4-date tour of Australia including shows supporting US band, OneRepublic and one headline show and marketing and promotion in Australia in support of the release of Robinson's EP.

Georgia Lines

Market visit to Los Angeles for writing sessions and multiple showcasing opportunities.


5-date Australian tour supporting L.A.B.

Estère/Susie Says! Ltd.

Los Angeles writing trip.

Jenny Mitchell

Showcase at Folk Alliance International 2023 followed by a writing trip to Nashville.

Kédu Carlö

Market visit to Melbourne to play 5 shows in support of the release of their Alien Fempire EP and to build relationships with local promoters for future visits.

NicNak Media

Attending SXSW 2023 to further the interests of their roster of artists.

Luca George

Market visit to UK and USA to meet with label partners and writing collaborators.


Applications for the next round of Outward Sound grants close on Monday December 12th 2022 at 5pm.

More information on the scheme can be obtained by contacting international@nzmusic.org.nz.

Media enquiries should be directed to international@nzmusic.org.nz. Artist photos are available upon request.

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