Outward Sound Recipients Round 1 2023

April 3rd 2023

Outward Sound provides assistance for market development initiatives, encouraging and supporting the entry of New Zealand music and musicians into global markets. New Zealand music industry practitioners (artists, managers etc.) and firms (record companies and associated businesses) can apply for assistance through the programme for a range of international market development activities including:


           Market visits

           In-market representation

           Publicity and promotion

           Marketing materials

           Showcases, trade fairs and other events


The Outward Sound programme is implemented and managed by the New Zealand Music Commission. It is inclusive of music from all genres, styles and niches and applicants may target the international markets that are appropriate to them. Bands, composers, songwriters, producers, and solo artists - at different stages of international market development - are able to access the programme. The foundations of the programme are research, collaboration, network development and information sharing.


For further information visit: http://nzmusic.org.nz/international/


Outward Sound is pleased to announce the first round of grant recipients for 2023.

Thirteen International Music Market Development grants were awarded this round:



7 Date USA and Hawaii Tour in support of release of their new album.


The Chills

15 date tour throughout UK/Europe - including Primavera Festival venue shows in Barcelona and Madrid - to promote recent album Scatterbrain through label Fire Records.



19 Date European Tour with Alpha Wolf, King810, and Ten56.



In support of USA performance visas.


Ha the Unclear

Promotional trip to Paris in April 2023 to fulfil confirmed TV, Radio, Press and Online media engagements and present live showcases for an EP release.


Summer Thieves

Australian Showcase & Five Show Tour of Australia w/ L.A.B in support of new album through ADA/Warner.


Pickle Darling

Showcases in and around SXSW conference in support of signing to US label Father/Daughter Records and release of third album



Showcases in and around SXSW conference to support release of new album Life On The Edge Of You through Kartel Music Group.


Proteins Of Magic

A 20 day tour of 14 cities in the UK, alongside Australian artist William Crighton.


Kylie Price

Five day Tileyard Education Songwriting Camp Marrakesh, Morocco 2023


Tom Verberne

2 month trip to LA and NY to do press for album, writing sessions and meetings with labels, publishers and managers.


Mark Perkins Music Limited

2-month long writing and production trip to Los Angeles to capitalise on recent successes and further develop business in the global market.


Ainslie Allen

Market visit to Australia to meet with potential business partners, perform a showcase, promote debut album Betty' s release and songwriting sessions.



Applications for the next round of Outward Sound grants close on Monday April 10th 2023 at 5pm.

More information on the scheme can be obtained by emailing international@nzmusic.org.nz.

Media enquiries should be directed to international@nzmusic.org.nz. Artist photos are available upon request.

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