Swiss’ New Single ‘Say It’
Swiss’ New Single ‘Say It’
July 18th, 2025
NZ reggae star Swiss returns with ‘Say It‘, a smooth and cheeky anthem that flips everyday drama into playful desire. With effortless charm & laid-back grooves, the track captures that moment when arguments about dishes or laundry are really about something else.
Swiss keeps it real and romantic, urging honesty over attitude whilst showcasing his signature blend of reggae warmth and lyrical wit.
Check out all things Swiss below:
Born Sioeli Manu and raised in the small town of Upper Hutt in Wellington. Swiss began singing at the local Methodist church that he and his family attended. Swiss grew up listening to R&B music from artists such as Boyz II Men, Jodeci, Usher and Brian McKnight just to name a few and fell in love with reggae through artists such as, Fiji, J Boog and Spawn breezie. When he was 13 years of age, he and his family moved to Australia and by 14, Swiss began recording and writing his own music at home and quickly built a fan base across social media by uploading at least one song every week on YouTube.
Fast-forward to January 2012, After years of curtain raising for artists like Fiji & JBoog whenever touring Australia. Swiss was touring across the US continuing on toAustralia & New Zealand after independently releasing his smash hit single ‘Slow wind’. In July 2012, He signed to the Iconic NZ record label Dawnraid Entertainment releasing an EP that same month and then a 12-track album in2013, both charted in the TOP 10 NZ albums including smooth renditions of classics such as ‘Blue Bayou’ & ‘If tomorrow never comes’. After taking a break in 2014 and parting ways with Dawnraid, Swiss came back in 2015 starting his own record label, BLK Entertainment. He then teamed up with talented producer DESAH and put together the ‘YOU’ EP which released in July 2015, Charting at Number 1 & 2 on the NZ and Australian Reggae albums on iTunes. In 2016, He has already released an 8-track EP which was available for free download for his fans called the ‘YESAH Wednesday Project’ and is now focused on yet another project for the summer.