Outward Sound

Outward Sound is a matched investment programme, where we invest in the international careers of NZ artists and support NZ music businesses to take music from Aotearoa to the world.

Bands, composers, songwriters, producers, companies and solo artists can all apply for Outward Sound support, which is a 50% contribution towards approved eligible costs. The programme is inclusive of music from all genres and styles, and is also open to applicants at different stages of international market development – from reaching a new global market or building and developing an existing global market.

There are four contestable funding rounds each year, and applicants can apply for the following:

Business Development Grant: Grants up to $5,000 (i.e. projects up to the value of $10,000)

The Business Development Grant applies to managers, artists, companies who want to expand their business by attending trade shows and associated events. Funding is awarded for up to two representatives to undertake a market development visit travelling to the desired market (or markets) and meeting with companies/individuals associated with your business plan.

International Market Development Grant: Grants up to $50,000 (i.e. projects up to the value of $100,000)

These grants are aimed at managers, artists, and labels who are undertaking a market development visit, and support a variety of costs related to touring, showcasing, marketing, promotion, visas, flights, accommodation, and production. Applicants are expected to present a comprehensive international market plan to support their proposed activity and a variety of other support material.

Outward Sound also provides a limited number of trade show delegate grants to support managers, labels and musicians at international trade events represented by the NZ Music Commission, such as SXSW, Big Sound and WOMEX. These grants are outside of the established Outward Sound quarterly grant rounds.