Music Industry News

Award-winning Aotearoa artist and producer Vince Harder has today released his new RnB single ‘Mamacita’, featuring rap star Kings and infused with Latin flavours!

RnB legend Vince Harder has graced stages and screens; is responsible for multiple #1 hits and an array of Gold and Platinum certified NZ songs – won several Pacific Music Awards and the APRA Maioha Award. Today’s new release ‘Mamacita’ is an instantly catchy, feel-good RnB jam, with upbeat latin influences which Vince credits to his time spent in LA working with Sheila E on her Salsa record. An ode to some of his favourite iconic 90’s RnB artists, the track features groovy instrumentals, sensual lyrics, soulful vocals, and a rap verse from rising Aotearoa star Kings!

“Kings and I have managed to foster a really cool, creative environment where we can explore heaps of ideas,” says Vince. “I was really in that 90’s R&B zone and surrounded by a whole lotta latin style music, and that vibe worked so well with him.”

Made with the support of NZ On Air, ‘Mamacita’ was written and recorded at both Parachute Studios and Vince’s home studio in Auckland, and is being released alongside a new music video, made with longtime collaborator Ethan Harris, from Lucent Films. The video showcases talent from Freshmans Dance Crew, West Auckland, and rising Sydney dance star Tarnia Renee. “We want to show you a good time and want you to feel good watching it too,” says Vince. The music video also features Kings and Vince performing in dazzling custom-made outfits by upcoming fashion label Fugawi Clothing (Morghan Ariki Bradshaw).

With today’s release, and his already impressive array of accomplishments, Vince Harder is showing no signs of slowing down – so press play and get amongst the feel-good vibes of ‘Mamacita’ today!

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Photo credit: Ethan Harris

RnB legend Vince Harder is responsible for 3 #1 hits and an array of Gold and Platinum certified NZ songs for artists such as Stan Walker, Titanium and his own timeless house party anthem ‘Everything’ with P Money. Vince has twice won ‘Best Male Artist’ at the Vodafone Pacific Music Awards, along with ‘Best Urban Artist’ and ‘Best Producer’ in 2016. He has also picked up the APRA Maioha award for writing and producing the Te Reo chart-dominating anthem ‘Aotearoa’ with Stan Walker.

Vince’s solo artistry has received love from across the motu, with single ‘Not Gonna Let Go’ (2018) and ‘Next To You’ (2019) both topping charts and dominating airwaves. Vince adds ‘accomplished musical theatre artist’ to his bow, having played lead roles in both Australia and Aotearoa. Roles have included Simba in Disney’s The Lion King (Australia) and Barry Belson in the Australia/NZ tour of Jersey Boys. In 2021, he was a panelist for TVNZ’s popular Popstars reboot, alongside Grammy winner Kimbra and NZ rock royalty Nathan King. He’s toured four times with Guy Sebastian, and his third studio album HORIZON (2022) has now racked up over 712,000 streams on Spotify! Vince Harder is undoubtedly one of the brightest stars from Aotearoa.