Music Industry News

We Will Ride Fast is the musical alter-ego of singer/multi-instrumentalist and multimedia artist Kyle Sattler (Frayden, Seedy Burners).

And he’s certainly no slouch. In May, Sattler held an exhibition at Tāmaki Makaurau’s Audio Foundation titled ‘Anticipations From A Near Future’, featuring two new audiovisual works, ‘Spheres Of Our Effective Action’ and ‘Waves Colliding’. You can see more about the exhibition here.

Even more recently, We Will Ride Fast made quite an impact on the 95bFM Top 10. His single ‘Born In The Heart Of The Universe’ spent four weeks in the top three, culminating in hitting No. 1 on July 4th.

‘Born in the Heart of the Universe’ also graced the nationwide Student Radio/SRN Top 10 on more than one occasion, culminating in reaching No. 7 the week ending July 9th.

We Will Ride Fast’s new alt/indie rock anthem ‘Surfing The Meme Machine’, out today, is inspired by the 1999 book ‘The Meme Machine’by Susan Blackmore.

Sattler says that memes are “a means to discuss information loops, and the formation of information biases that control day-to-day existence in an increasingly digital age.

The memetic makeup of information compels individuals into imitating that information, where the algorithmic pressures, found within the echo chambers we inhabit online, work only to restrict criticality, and promote the already mimicked bias. We then project these pressured memes (information loops) through our egos, never more so than in the comment sections on Facebook – LOL.”

The music video for ‘Surfing The Meme Machine’ pokes fun at the self, where the imitating nature of memetic information has us, as online users, often hypocritically debating ourselves within the perceived structure of opposing biases.

We become numb to the ‘other’ and essentially paralysed by the systems ‘we’ adhere to.

The video also parodies the notion that we as musicians exist as some sort of alter egos of ourselves when in the musician state. This anomaly of self is certainly projected to the fore within the musical project We Will Ride Fast.

Check out all things We Will Ride Fast below:
Website
Facebook
Bandcamp