Music Commission News

We’re excited to announce our Music PR & Promo 101 seminar, demystifying all things around how to promote your music releases, live gigs and artist brand.

Presented by NZ On Air and NZ Music Commission, the seminar will be held in Ōtautahi Christchurch at the Spark Place in Tūranga on Saturday 17 August, to coincide with the Go Live Festival 2024.

This is your chance to hear from a panel of experts from the music industry, and to learn all about how to promote your music releases.

The panel will be offering tips on what marketing and promo you can do yourself, demystifying what an Electronic Press Kit (EPK) is, how to write a press release and contact media, what promo tools are essential, social media plans, media training, and offering release and strategy tips.

After the seminar there will also be time to meet and chat with the speakers.

Speakers and moderator details will be announced soon.

NZ On Air and NZ Music Commission present Music PR & Promo 101 Seminar
When: Saturday 17 August 2024
Where: Spark Place, Tūranga – 60 Cathedral Square, Christchurch Central City, Christchurch 8011
RSVP: https://forms.gle/hBURLhsaikR1aM8k8

Please note: spaces are limited, and registrations close on Friday 16 August.

Schedule:
Doors Open: 2:30pm
Seminar: 3.00 – 4.00pm
Event finish: 4.30pm

Topics that will be covered:
– Planning – Creating a release timeline to know when to service your music to the right people and how to plan it.
– Release and Strategy – Tips on how to effectively release music and what artists need to do pre- and post-release.
– Electronic Press Kit (EPK) – What is an EPK and what do artists need to include in one to be prepared for an upcoming release.
– Marketing and Promotion – how to create a Press Release, contact media, best practice for social media posts and digital marketing.
– Interviews – what can you expect at a media interview and how can artists prepare for them.

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