Music Industry News

NZ On Air and Te Māngai Pāho have once again collaborated on this year’s Waiata Takitahi round. The purpose of this round is to support bilingual waiata (with at least 25% te reo Māori lyrics) that have the potential to find a home on mainstream playlists and will contribute to the normalisation and wellbeing of te reo Māori for online and broadcast audiences.

About the round

The Waiata Takitahi round is open now until 4pm on Thursday 7 November 2024. Artists from all backgrounds are encouraged to participate, but it is required that the use of te reo Māori in the song is reviewed by a te reo Māori language consultant (mātanga reo) to ensure quality and contextual relevance in the waiata.

Funding of up to $14,000 is available to put towards the costs of recording a single song, creating video content and other visual collateral, and putting resources towards promotion, publicity and marketing for the single release. Funds can also be used to pay for the services of a mātanga reo.

The funding includes the mandatory Artist Creation Fee, a total of up to $15,000 (plus GST if registered).

You can read further information on the Waiata Takitahi round at the link here, or begin your application at newmusicsingles.nzonair.govt.nz

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