Music Industry News

The third instalment of Beacon Bloom‘s Universe: ‘Real‘ harkens to both Inception and Fear and Loathing in Las Vegas, while keeping its own distinct footprint, following the theme of digital enlightenment.

The video depicts a down-on-his-luck character that responds to a paid medical experiment ad – which inevitably takes him way out of his depth – crossing into different realities.

The track behind the video (Real) belongs to an emerging genre that Beacon Bloom have dubbed “Deep Disco” – with recognisable dry drums, steady danceable groove and live instruments, adding a deeper, more transcendent realm and trajectory.

Don’t let the whimsical beginning of ‘Real‘ fool you – before you know it, you will be in the deep emotional crescendo of the song (and video) – leaving a sense of wanting to dive in again.

‘Real‘ stars actor Will Alexander, was created in collaboration with the immensely talented Kita Films over 8 months in 13 locations. It was awarded funding from the competitive New Zealand arts fund New Zealand on Air. It will be entered into numerous music and short film festivals globally, alongside an extensive Instagram, Tiktok and Google ads campaign. Full credits can be found on the youtube video description.

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