Music Industry News

Wellington-based indie dream-pop songstress Sofia Machray has released her first stand-alone single of the year, ‘Twirl’, expertly co-produced expertly co-produced with engineer Will McGillivray (Goodwill, NOMAD) and mastered by Greg Obis (Slow Pulp, Babehoven, Mia Joy).

‘Twirl’ echoes the spirit of Sofia Machray’s 2023 debut EP Language of Flowers. Written during the same period but left off the final tracklist, the song offers a glimpse into the remaining work from that era, closing the chapter on Language of Flowers before opening the door to a new project.

“Twirl remained in the shadows of the Language of Flowers era, it never found its place on the project, although it was written alongside it. Releasing it now feels like I’m finally putting that chapter to bed before stepping into something new.” – Sofia Machray

Described as ‘New Zealand’s brightest new singer-songwriter’, Machray was quick to win the hearts of music lovers close to home and abroad after the release of Language of Flowers. The record received tremendous support from international and local media, leading her to tour nationally on multiple occasions and share stages with world-renowned indie icons such as Chet Faker, Palace, Lime Cordiale, Ball Park Music, and gaining recognition from Sharon Van Etten.

“With grace, glistening sonics, and an unfiltered honesty that leaves an instant, lasting mark… Sofia Machray is without a doubt an artist-to-watch moving forward.” – Atwood Magazine

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Described by international pop-culture magazine Atwood as ‘New Zealand’s brightest new singer-songwriter Sofia Machray is an indie dream-rock fantasizer from the heart of the mountains in Arrowtown, NZ.

2023 saw the release of Sofia’s debut EP Language Of Flowers’ which earned its spot across New Zealand’s Student Radio Network with multiple tracks climbing to number one across the SRN charts. Machray went on to receive three nominations at the 2023 SRN Awards for Favourite EP/Mixtape, Favourite Solo Artist, and a People Choice Award.

Photo Credit: Ben McCallum