Music Industry News

Indie-pop artist kloey is back with ‘Try Again‘, the first single from her upcoming EP – a fuzzy, bedroom-rock infused pop hit that turns heartbreak into something bright and electric.

Inspired by moving flats, ‘Try Again’ explores the messy feelings that come with endings – from feeling disconnected and left behind, to finding the emotional energy to try again; “when the river is low, the rocks show through“.

Produced by Keegan Lewis, mixed by Chris Ingram and mastered by Downbeat Mastering, ‘Try Again’ blends glitchy computer sounds, fuzz and chaotic textures with catchy pop melodies. This imperfect production style reflects the chaos of the song while keeping it fun, energetic and full of personality.

“‘Try Again’ encourages accepting the ending, picking yourself up, and giving it the old college try”

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kloey (Kloey Shaw) is a rising indie-pop artist based in Pōneke, New Zealand. Her sound blends heartfelt, introspective lyrics with a unique mix of indie-pop and alternative sounds, creating music that feels both deep and upbeat

Photo credit: Eve Hampson