Rising Afro-pop Artist and Producer InDuna Returns with ‘Diva’
Rising Afro-pop Artist and Producer InDuna Returns with ‘Diva’
April 19th, 2024
Hailing from South Africa and now based in Aotearoa, New Zealand, producer and rising afro-pop artist InDuna makes a return with his latest track and music video, ‘Diva’ now available worldwide.
The single marks the South African born artist’s first release of the year, following a string of hits in 2023. The track is a glimpse into his upcoming project, scheduled for release later this year and early next. Produced by InDuna himself, ‘Diva’ showcases his style and songwriting as he delves into the intricacies of everyday life, transforming the mundane into something extraordinary.
Reuniting with his close collaborator, director Mason Rudd, InDuna conceptualises an inspirational music video, supported by NZ On Air. The video opens with a backlit shot of InDuna, followed by visuals featuring the legendary Muhammad Ali, setting the mood for a narrative of resilience and dedication.
‘Diva’ is more than just a song for InDuna; it’s a reflection of his upbringing and the resilience instilled by his mother and sisters. Reflecting on the release, InDuna shares, “‘Diva‘ was inspired by a jam session with my friend James. I transformed my living room and kitchen into a makeshift studio to bring my vision to life. From humble beginnings to the collaborative efforts with the likes of Jpec and Joost at Bigpop Studios, ‘Diva‘ evolved into an anthem of empowerment and ambition.”
In recent years, InDuna has been on an upward trajectory, garnering attention with each release. Since his debut, he has been steadily making a name for himself in the music scenes of Auckland and Wellington, New Zealand. His talent has not gone unnoticed, as evidenced by his recent recognition as the recipient of the prestigious Prince’s Trust Global Young Achiever Award.
With his distinct style, impressive songwriting prowess, and unwavering work ethic, InDuna is undoubtedly an up-and-coming Afro-kiwi artist making waves in the music industry.
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Photo credit: Hannah Meder